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KMID : 1011620130290030257
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Korean Journal of Food and Cookey Science
2013 Volume.29 No. 3 p.257 ~ p.265
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A study of consumer demands for menu development of senior-friendly food products: Focusing on seniors in Seoul and Kyeonggi area
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곽동경:Kwak Tong-Kyung
김현아:Kim Hyun-A/백진경:Paik Jin-Kyung/전민선:Jeon Min-Sun/신원선:Shin Weon-Sun/박기환:Park Ki-Hwan/박대섭:Park Dae-Seop/홍완수:Hong Wan-Soo
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Abstract
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The purpose of this study was to understand the characteristics of senior consumers' food-related lifestyle and to investigate their demand for menu development of senior' friendly food products. An one-to-one survey method was used for data collection, and the survey was conducted with 490 senior participants who are over 55 years-old living in Seoul and Kyunggi area. The main results of this study were as follows: Most participants usually spend from 60,000 to 150,000won on food a month, and the female participants played a decisive role on food purchasing and preparation. They preferred home meal for their three regular meals to bread, convenience food, or eating-out. For menu development of senior-friendly food products, the demand for food products using moist-heat cooking method was higher than those using dry-heat cooking method. Also, the respondents did not like strong taste such as salty, spicy, or bitterness in senior-friendly foods, and wanted to have a variety of noodle, kimchi, meat, seafood meals.
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KEYWORD
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senior-friendly food, menu development, consumer demand
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